![]() Just as consumers figure out one way of Big Food’s maneuvering, they change it up and go a different way, e.g., altering serving sizes, adding protein, “healthy” marketing on labels. The reader gets a complete sense of what companies have done to exploit our addiction (i.e., defined as “a repetitive behavior that some people find difficult to quit” p. Part two, Outside Addiction, discusses variety, the power and history of these manufacturers, willpower, DNA, and changing what we value.įat and sugar combinations, smells, textures, and flavor enhancers hit our brain at lightning speeds, interacting with memories that stimulate and compel further cravings. Moss covers the definition of addiction, the role of our brain, the influence of memories, and the force of nature on our eating behaviors. In part one of the book, Inside Addiction, Mr. ![]() SummaryĪuthor Michael Moss depicts how the food industry has wielded its way to hook and keep its hold over us while maximizing profitability. ![]() (2021). Hooked: Food, free will, and how the food giants exploit our addictions. ![]()
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May 2023
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